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Associate Professor Barbara Masser
  – Associate Professor

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Associate Professor Barbara Masser
3365 6373
+617 3365 4466
Postal Address:
School of Psychology
McElwain Building
The University of Queensland
St Lucia, QLD 4072
Username: barbara
Picture of 'Associate Professor Barbara Masser'
Associate Professor Barbara Masser

BA (Hons), MSc, PhD (Kent)

Professional Activities:

Coordinator of PSYC4311 (Advanced Topics in Social Cognition and Group Processes) and PSYC4181 (Applied Social Psychology). Co-coordinator of PSYC2361 (Psychology of Criminal Justice)

Picture of 'Associate Professor Barbara Masser'
Associate Professor Barbara Masser
Research Activities:

I am an applied social psychologist with specific interests in gender within the criminal justice system and blood donor recruitment and retention.

Representative Publications:

For a  full list please see the Applied Social Psychology lab page. (



Picture of 'Associate Professor Barbara Masser'
Associate Professor Barbara Masser
Psychology of blood donation (specifically, blood donor recruitment and retention). Prejudice and discrimination (specifically, sexism, and perceptions of working mothers). Impact of gender stereotypes in the criminal justice system.
Social psychology, Blood donors - psychology, Blood donor recruitment, Psychology of blood donation, Prejudice and psychology, Women and work, Gender - social psychology, Labour studies and gender, Discrimination - psychology, Sexual harassment, Homophobia, Sexism, Gender equity
Course Coordinator:
  • Semester 1, 2014
    PSYC4181 - Applied Social Psychology
  • Semester 1, 2013
    PSYC4181 - Applied Social Psychology
  • Semester 1, 2010
    PSYC4181 - Applied Social Psychology
  • Semester 1, 2009
    PSYC2361 - Psychology of Law & Justice
  • Semester 2, 2009
    PSYC4181 - Applied Social Psychology

Note: Coordinator roles prior to 2009 and tutor roles prior to 2006 are not included.

Research Area:
Social Psychology

I am interested in supervising theses on the topics of:

1. Perceptions of sexual assault victims and specifically exploring issues around:

  • What actions/behaviours by victims and perpetrators contribute to perceptions of consent
  • The interplay between victim and perpetrator stereotypes and heterosexual sexual scripts
  • Perceptions of male victims of sexual assault

I am also interested in supervising basic research focused on gender equality.

2.  The recruitment and retention of blood and blood product donors.   Specifically:

  • The role of affect in blood donor recruitment
  • Building a donor identity to promote retention
  • Minimising the negative impact of perceived adverse events while donating on retention.

If you would like to discuss any of these areas/topics with me then please get in touch. Additional information about these areas of research (and others) can be found at:

Please note that all students who work with me in 2015 are expected to attend and contribute to weekly Applied Social Psychology lab group meetings.


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