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School Seminar Series

School Seminar Series
Friday, 20th October 2006

On Friday 20th October, Dr. Ben Newell (UNSW) will be speaking in the School of Psychology seminar series. The seminar will begin at 3pm in room 302 of the psychology building. Details of the talk are included below.
Re-visions of rationality: Metaphors and Models in Decision Research
Ben R. Newell (University of New South Wales)
Throughout our lives we are faced by a need to make decisions: what to have for lunch, where to go on holiday, what car to buy, whom to hire for a new faculty position, whom to marry, etc. Given the diversity of cognitive activities that are grouped under the general heading "decision making", any theoretical perspective clearly needs to be wide-ranging in its purview, and readily adaptable to a variety of tasks and conditions. How can such scope and adaptability be achieved? In this talk I examine a number of "fast-and-frugal heuristics" that are claimed to be capable of achieving such scope and adaptability, and to do so whilst retaining psychological plausibility. I will briefly review the background and claims for the fast-and-frugal approach, then present summaries of our empirical work which has tested some of its key assumptions. I will sketch an alternative perspective which arguably provides a more parsimonious account of the data and thus the cognitive mechanisms underlying our judgments and decisions.

Accessed: 12437 times
Created: Monday, 16th October 2006 by windowl
Modified: Thursday, 18th February 2010 by admin
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