The school seminar series 2008 continues this Friday with a presentation by Philippa Diedrichs, UQ.
This presentation won the "People's Choice Award" for best presentation at the recent Australasian Society for Behavioural Health and Medicine Conference - so well worth the effort to come along
DATE: Friday, 30 May 2008
LOCATION: Room 302/303 McElwain, 3-4 pm
TITLE: Waif Goodbye! Body dissatisfaction, model size and the mass media.
ABSTRACT: Media content analyses consistently demonstrate an over-representation of images depicting unrealistic ultra-thin and ultra-muscular models in the mass media. Further, there is a strong relationship between exposure to these images, poor body image and disordered eating behaviours. Despite consensus that the mass media contributes to poor body image, psychological researchers have taken a primarily individualistic approach to understanding and influencing poor body image, with few attempts to enact change in the sociocultural environment. Our research uses an ecological approach to body image. During this seminar, I will discuss findings of our research investigating the advertising effectiveness of average-size female models and their impact on body image. The results of this study suggest that average-size female models are effective and healthy advertising alternatives to ultra-thin models. The exciting implications of this research will be discussed in relation to media advocacy, and environmental changes that can be made to promote positive body image.
BIO SKETCH: Phillippa is a PhD student, under the supervision of Professor Christina Lee, in the Health Psychology Research Unit at the School of Psychology, University of Queensland. She is also an Intern Health Psychologist, studying a Masters of Health Psychology at Monash University, Melbourne. Her research interests include health promotion, the sociocultural context of health, body image, health at