In the first jointly held event of its kind, the UQ Energy Initiative and Parenting and Family Support Centre was delighted to host UQ alumna, Professor Michelle Baddeley to give a presentation on Learning about Energy: Lessons from Behavioural Economics.
Professor Baddeley, a UQ psychology and economics graduate, obtained her PhD from the University of Cambridge, and is now a Professor in Economics and Finance at University College London.
A near capacity crowd came along to hear how behavioural research has shown that social learning and social norms can have a significant impact on people's energy consumption. Professor Baddeley explains that the nexus between psychology, economics, engineering and behavioural change is crucial to tackling some of the major problems facing the world, including energy poverty.
The presentation was the first jointly hosted seminar between UQ Energy and the School of Psychology’s Triple P Innovation Precinct. It provides an excellent example of the capacity of UQ to bring together researchers from diverse backgrounds to work collaboratively to address global questions.